Whether you’re selling expensive camera equipment or your own handmade products, there are a couple of requirements and optimization tips that apply to all product images. Here are 11 easy-to-implement tips that will help you to improve your views and generate more revenue.
2. Pay attention to category requirements
3. Prioritize your images
4. Frame it right
5. Use only high-quality images
6. Pay special attention to color
So, after you’ve taken and edited the photos, double-check that the colors are still true to life. After all, red could mean different things to different people. So, as shoppers have only the photos that they can rely on, it’s key that your images are an accurate representation of the color.
7. Include environments in the background
Depending on the type of product that you’re selling, it can be a good idea not to stick to a white background for all your photos. Instead, you can include a background that will help to show how your product can be used in a realistic setting. This works especially well if you’re selling something like furniture. Though, just remember that you should steer clear of adding extra objects that can cause confusion.
8. Include graphics to show key information
You should obviously include this important information in the actual product description too, but by using one of the product images to communicate this information again, you ensure that no important product feature will go unnoticed. That being said, unlike your product description, the text included with your images should be minimal. If it’s a word for word copy of your bullets, you’re missing the point.
9. Focus on the details
Depending on what you’re selling, there might be special product details, such as range or the interior, that need to stand out. In this case, it’s better to take a photo of this specific detail and list it as a separate photo. This way, your target audience will feel more comfortable to buy the product as they’ve seen the product in action.
10. Include its packaging
It’s also a good idea to include a photo of packaging in a separate photo, if your product comes with its own packaging. This can be a great selling feature that helps to highlight a product’s convenience and build trust among potential customers.
11. Remember your target audience
Just like you should keep your target audience in mind when you’re writing your product description, so too should you remember them when you’re creating images. In short, your audience should be able to see themselves when viewing your products. They need to be able to see that what you’re selling will suit their lifestyle and requirements. For example, if you’re selling an entry-level kettle, the background should be of a modest kitchen. This way you help to make your product more credible and convincing.
Wrapping Things Up
If you improve your images, you also improve the chances that you can convert a user into a paying customer. So, while time-consuming, it pays to devote some time to optimizing your product images. If your photography skills aren’t up to par, it’s best that you hire a professional photographer who specializes in product photography. The product images’ background color must be pure white The whole product must be displayed in the frame The white space may not be more than 15% of the frame The image must be in JPEG, PNG, GIF, or TIFF format The height or width should be a minimum of 1,000 pixels, but no more than 10,000 pixels.
